Most people probably haven’t heard the term yet but we (millennials) already have a color to our name. I’ve mentioned millennial pink to a few people and they had no clue what I was talking about. I had to go deeper and explain what it means and that’s why I decided to round up the facts from a few articles that I read and give a summary.
Who would have thought that a generation could be defined by one color? Also known as Scandi Pink, rose quartz and Tumblr pink, the colour of the moment is a soft, muted shade of pink with the blue notes taken out – quite different from the bland girly Barbie pink that previously dominated products for women. The ubiquitous colour received its official name last year, when Véronique Hyland pondered why millennial women love it so much. “This summer, we’re conspicuously reading Sweetbitter, drinking a matching glass of frosé, and Instagramming it all with our rose-gold iPhones,” she says.
Pink has resurfaced as ironic pink, pink without the sugary prettiness. It’s a non-color that doesn’t commit, whose semi-ugliness is proof of its sophistication and androgyny.
A cohort raised to distrust pink has turned contrarian and embraced a muddied, faded version of the color. Instead of the minimalism that’s dominated fashion for the past few years, we’re firmly into maximal, ruffled, not-pink pink from the Gucci resort collection.
We’re in a moment of ambivalent girliness — a moment in which we celebrate femininity.
Once written off as a passing fancy, the millennial pink trend shows no signs of slowing down. All this to say, it’s time to consider investing in some cotton-candy-hued pieces.
- Shoes- @backyardshoez
- Slip dress and fur coat- own
- Make up @kateybenson
- Location: Furniture and props, Nasimi Interiors
- Prime photografi